We're looking for a Webinar Program Manager to join the W-Systems Marketing Team (you will report directly to the Director of Marketing) to lead the webinar program.
Responsible for W-Systems' webinar program which currently consists of 7 recurring webinars (on a monthly to bi-monthly basis) and will grow to support all departments within the organization.
Managing and executing as required: 1) editing of supplied or recorded video content for reuse 2) setup of webinars from registration landing pages and emails to making sure signups get pushed into our CRM system
Developing promotional best practices tactics can maximize sign ups and attendance
Developing and running A/B tests to continually optimize tactics and, over time, develop new strategies and approaches
Automating, outsourcing and otherwise improving the ability to scale and boost ROI of time invested in creating and managing webinars
Supporting live webinar recordings, from prepping contributing stakeholders to recording, moderating as required and managing the live webinar through to Q & A and wrapping up
Identifying, onboarding and managing external resources to assist with production as required, including webinar setup and video post-production
Finding innovative ways to redistribute and reuse the content being created within the webinar program, from YouTube to blogs to PDFs and beyond
We will look for you to demonstrate:
Team player - We are a growing marketing team, and are looking for someone that will be able to work well in this dynamic
Good sense of evaluating look and feel of graphics design
Excellent writing and editing skills - ability to write interesting content in a short blog or white paper format
Communication skills - ability to get stuff done in a team
Deadline and calendar management (project management)
High interest in new technology - this requires some analytical and database skills
Analytical mindset with ability to track and report on program performance metrics as well as pipeline, revenue influence and ROI
Strong skills with modern web based software - ability to work with purely web-based tools such as Office 365, web based project management (Teamwork), marketing automation platform (Act-On), internal messaging communication (Slack), CRM (Sugar) and more.
If you think this description applies to you, we would love to speak with you.