Nivel cariera

Senior (5-10 ani), Executive (>10 ani)

Limbi vorbite

engleză

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Salariu aproximativ brut oferit / luna in euro

14800 €


ohe1

As a VP of Marketing - you will work closely with the CEOs of acquired companies to revamp the overall marketing strategy and visioYou will then take this vision and develop a data-driven set of marketing campaigns to generate quality leads across a variety of digital channels - including Google and Facebook.

We believe the best marketers are incredibly analytical and continually A/B test their campaigThe best know that you can dramatically improve performance by monitoring key metrics and making micro-adjustments to generate truly quality lead

You will manage a small group of marketing experts to optimize SEO/SEM, PPC, email marketing, social media targeting and website optimizatioIt will be important that you’ve had a long history of executing great campaigns in the B2B software space.

This role is a ‘growth hacking’ role - so you have to be excited about generating growth from nothing.  This isn’t a role to simply create glossy tri-folds and vague ‘strategic plans’ - this is a roll-up-your-sleeves, get dirty, get hands-on and be super data rich-type of position.

 

As a VP - you will:

  • Set a new vision for an acquired B2B mid-market software company

  • Analyze historical closed deals to develop definitions of qualified leads

  • Develop inbound marketing campaigns across Google, Facebook and other media to generate quality leads

  • Increase the number of quality leads weekly - while reducing the CAC

 

Each week - you will work across several acquired  companies to:

  • Set a simple vision for the company or product

  • Develop and optimize inbound marketing campaigns across Google Adwords and Facebook

  • Implement A/B experiments to optimize lead to keyword buys

  • Assess MQLs to increase quality and quantity of leads

  • Hire and manage a successful team, mentoring and coaching them to success with clearly defined metrics

  • Work to improve your team’s performance by 25% every quarter

  • Improve automation within the marketing department

  • Reduce CAC

To be a great candidates for the VP of Marketing position - you must have experience successfully leading inbound marketing for a B2B mid-market software company in the past.  You must view yourself as a ‘growth hacker’. Minimum requirements:

  • 10+ years experience as a VP of Marketing, Growth Hacker or other senior marketing roles within a mid-market B2B software company with the budget management of at least $6M

  • At least 5 years of hands-on expertise in inbound marketing - from lead scoring to SEO/SEM and PPC

  • Expert in deploying Google Adwords and Facebook targeting to drive leads

  • Experience setting a simple, compelling  vision for a product or company

  • Strong analytical capabilities and A/B experimentation techniques

  • Experience leading teams of at least 10 people

  • Excellent English, written and oral communication, and presentation skills