Nivel cariera

Middle (2-5 ani), Senior (5-10 ani)

Limbi vorbite

engleză

Adresa/ adresele jobului

București


Responsibilities:

  • Driving online paid advertising strategy including researching markets, competitors, target audiences, keywords and other metrics.
  • Plan, set up and manage hands-on many online campaigns, across multiple online channels in Google     (GSN, GDN, GSP etc) and multiple markets (countries, cities).
  • Implement A/B and multivariate testing to continuously improve ROI and performance.
  • Monitor, analyze and optimize campaign performance data to improve conversion rates, decrease CPA, increase ROI, and reach the company's business objectives.

Requirements:

  • 2+ years of hands on experience managing multiple client/product portfolios in the PPC Space
  • Deep knowledge of the SEM industry and the PPC advertising model
  • Experience with Google Adwords, Facebook Ads, dynamic remarketing campaigns, keyword research tools and web analytics tools, as well as how to use these tools in SEM/PPC campaigns
  • Proven capabilities around audience segmentation and targeted messaging
  • Comfortable using Excel including: VLOOKUP, Pivot tables, and chart building
  • An analytical and detail-oriented problem solver
  • A willingness to learn, develop and adapt through an agile business model
  • Excellent verbal and written communication skills (advanced English)
  • Optional: Good knowledge of search engine optimization (SEO), social advertising, and web usability