Nivel cariera

Entry (0-2 ani), Middle (2-5 ani), Senior (5-10 ani)

Limbi vorbite

engleză

Adresa/adresele jobului


Skills

  • Experience in an email marketing role in a fast-paced B2C or B2B company
  • Expertise in building campaigns in Marketo marketing automation system (one year plus)
  • Well-rounded experience in email marketing with current knowledge of industry best practices, including CAN-SPAM compliance, GDPR, testing, delivery and deliverability issues, lead nurturing, segmentation and analytics/performance management
  • Experience building, growing and optimizing customer nurture/engagement programs
  • Experienced in reviewing and/or producing simple HTML files
  • Proficiency in MS Excel
  • Requires degree or equivalent relevant experience
  • Excellent attention to detail
  • Outstanding proofreading skills and an eye for good design.
  • Strong project/programme management

Deliverables

  • Act as main intermediary between Global Demand Centre and campaign owners
  • Build Smartlists & Smart Campaigns for marketing campaigns across Xerox.
  • Build assets in Marketo (emails, forms, landing pages)
  • Set up nurture streams
  • Set up & edit scoring & routing campaigns
  • Set up Marketo segments including creating dynamic content emails
  • Test all aspects of campaigns prior to launching
  • Lists: Scrub, upload, and maintain (involves weekly scrub against Xerox unsubscribe list)
  • Blacklist issue clean-up
  • Set up reports/pull ad-hoc data requests/reports including  using reporting packages such as DOMO and Tableau
  • Analyze data
  • Be involved in lead lifecycle set-up and maintenance