Nivel cariera

Entry (0-2 ani), Middle (2-5 ani)

Limbi vorbite

engleză, română, rusă

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Overall Objective of the Job :

 

One sentence expressing the main reason why the job exists and what role it plays in the organizational structure.

  • Provide support for MMBS Marketing Manager & Moldova Country Manager in a wide range of marketing and customer marketing tasks. Generate competitive advantage and deliver profitable growth by building and implementing the brand marketing & customer marketing plans in Moldova for a set of strategic brands. The integration of marketing plans must be based on a deep understanding of brand/categories as well as channel/customer needs.

Activities :

 

List of main job outputs – accountabilities. They are not activities or duties, but fewdescriptions of the role the job plays in the organizational structure.

 

Marketing:

  • Take full responsibility of cascading and delivering the marketing plans for several brands in Moldova: Kalina, Treseme, Camey, and other
  • Cascade down the brand projects to MMBS Marketing Manager, Moldova Country Manager and distributors key accounts;
  • Typical marketing tasks that will be part of the role include but are not be limited to: AW management for set brands, TVC adaptation, local consumer campaign development, creative asset development;
  • Engage with MMBS media planner to develop local media plans that fit with overall plans for the brands;
  • Take responsibility for making changes to the activity plan that may be necessary based on business result and market reality.
  • Participate in global and regional meetings/calls and represent Moldova interest and feedback in regards to brand projects and strategy.

 

Trade and Customer Marketing:

  • Understand the Brand objectives and jobs to be done and translate them into comprehensive customer marketing plans;
  • Set the trade direction for implementation at channel level in cooperation with MD country manager;
  • Define channel specific tactics and integrate the marketing and customer specific activities in channel/customer plans;
  • Establish trade category investments needs having the input from country manager and local distributor;
  • Participate in category and interdepartmental meetings, identify the opportunities or operational risks at Brand and project level;
  • Sustain the implementation of S&OP process at country level for the set brands;
  • Collaborate with local agencies for the development of category / brand visibility projects and other brand dedicated POSMs;
  • Monitor the activities at all level of implementation and ensure the alignment with the company/department procedures;
  • Understand consumer’s (shopper) as well as customer’s (retailer) needs in terms of category development and needed support;
  • Monitor competitors and recommend reactions to competitor activities in line with brand/category strategy.

 

Forecast

  • Support USCE/MMBS teams with monthly Forecast in cooperation with Moldova country manager; 
  • Participate in SOP meeting – Unconstraint forecast;

 

Budget administration

  • Monitor and control the expenditures including CPP/BMI in set categories/brands at monthly and at quarterly level.