Nivel cariera

Middle (2-5 ani), Senior (5-10 ani)

Limbi vorbite

engleză

Se recruteaza si din

Salariu aproximativ brut oferit / luna in euro

1350 €

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The role

This role is responsible for coordinating email marketing process, managing the company email marketing platform, and developing email templates. You will work with multiple teams ensuring  a coordinated email marketing approach, as well as having ownership of your own email campaigns. 

Responsibilities

- coordinate cross-departmental email marketing processes across newsletters, product launches, automation, client campaigns and event marketing

- ownership of the company email platform, managing user data and audience segmentation

- develop, code and test email templates, ensuring cross platform compatibility and ease of use for non-technical marketing teams

- implement recurring monthly newsletters and automated email campaigns

- implement and report on client email marketing campaigns to user database  

- manage the internal email approval process

- provide training and support to marketing teams

- manage site registration data to ensure the collection and use is in line with relevant international legislation, specifically ensure regency, frequency and GDPR requirements are met

Required skills

- proven email marketing experience, with understanding of best practices, and developments in the email marketing field

- technical experience with email marketing platforms, preferably IBM Watson Campaign Automation (Silverpop)

- Excellent email html coding ability with the ability to hand code and debug templates

- able to understand complex user data and able to use this to inform segmentation strategy

- good understanding of the digital landscape and the different stages of the user journey

- ability to train junior and senior staff and work as a part of a team

- highly organized and able to manage complex interdepartmental processes

- good strategic , analytical and problem solving skills

- able to work under pressure and to deadlines

- 1-2 years of managerial experience

- Bucharest based