Nivel cariera

Middle (2-5 ani), Senior (5-10 ani)

Limbi vorbite

engleză

Adresa/ adresele jobului

114 Strada Știrbei Vodă, București

Se recruteaza si din

București


The role

This role is responsible for coordinating email marketing process, managing the company email marketing platform, and developing email templates. You will work with multiple teams ensuring  a coordinated email marketing approach, as well as having ownership of your own email campaigns. 

Responsibilities

- coordinate cross-departmental email marketing processes across newsletters, product launches, automation, client campaigns and event marketing

- ownership of the company email platform, managing user data and audience segmentation

- develop, code and test email templates, ensuring cross platform compatibility and ease of use for non-technical marketing teams

- implement recurring monthly newsletters and automated email campaigns

- implement and report on client email marketing campaigns to user database  

- manage the internal email approval process

- provide training and support to marketing teams

- manage site registration data to ensure the collection and use is in line with relevant international legislation, specifically ensure regency, frequency and GDPR requirements are met

Required skills

- proven email marketing experience, with understanding of best practices, and developments in the email marketing field

- technical experience with email marketing platforms, preferably IBM Watson Campaign Automation (Silverpop)

- Excellent email html coding ability with the ability to hand code and debug templates

- able to understand complex user data and able to use this to inform segmentation strategy

- good understanding of the digital landscape and the different stages of the user journey

- ability to train junior and senior staff and work as a part of a team

- highly organized and able to manage complex interdepartmental processes

- good strategic , analytical and problem solving skills

- able to work under pressure and to deadlines

- 1-2 years of managerial experience

- Bucharest based