Digital Marketing Manager

Zepter International is a global multi-branded company that produces, sells and distributes exclusive, high-quality consumer goods around the world, principally through its own sales network as well as through high-end stores.

Our outstanding and innovative products have established an excellent name among our customers in the household goods, medical technology and cosmetics sector.

Within a scope of our Digital Transformation efforts, we are looking to fill an important position of Digital Marketing Manager.

We are looking for an experienced and result-oriented Digital Marketer, capable of executing multi-platform campaigns with end-to-end digital experience, finely tuned for the right audience. With a deep understanding of our products, Digital Marketing Director will create and execute campaigns that will generate demand and bring the healthy lifestyle up the list of customers priorities.

Responsibilities:

• Plan online campaigns with Sales and Management
• Define long-term strategy for bringing our products and brand into customers focus, using wide range of online marketing opportunities
• Create tactics for creating multi-channel online campaigns
• Together with marketing team, create effective end-to-end online campaigns
• Monitor, analyze and optimize campaigns
• Gather and analyze the market data and campaign effects
• Research and analyze the data to get new insights and further optimize
• Research new opportunities for online sales

Requirements:

• Minimum 3 years of experience in Digital Marketing
• Experience in creating online marketing strategies and tactics
• Advanced knowledge of mainstream digital marketing channels (Facebook, Instagram, AdWords, Google Display Network, Twitter, retargeting platforms…)
• Advanced knowledge of Marketing Automation principles
• Knowledge of CRM principles and its usage with online marketing
• Experience in creating landing pages, UX and UI
• Knowledge of driving online events / webinars monetization
• Knowledge of traffic and lead conversion rate optimization
• Knowledge of email marketing
• Knowledge of inbound marketing principles
• Knowledge of organic marketing initiatives (blog, native advertising…), influencer marketing and affiliates marketing
• Excellent knowledge of Microsoft Office - primarily of Excel
• Excellent verbal and written communication skills
• Result-driven, detail-oriented and proactive personality
• Exceptional organizational, collaboration and communication skills
• Knowledge of English language

Bonus Points for:

• Experience with Photoshop
• Experience with HTML and websites design
• Experience with content management