Channel Manager Modern Trade

Job Purpose

Identify, develop and drive channel and category opportunities, and guarantee winning at the first moment of truth in the Off-Trade Channel, as a direct result of brilliant execution of all customer marketing activities.

Responsibilities

Strategy & Analysis

• Participate in the preparation of Customer Marketing strategy for Off Trade, followed by  executable customer plans that deliver sustainable profit & market share growth for our brands
• Identify relevant growth opportunities from the Customer’s viewpoint and develop activities on how to execute them
• Develop a full understanding of internal and external data related to the Off-Trade Channel; follow a proactive approach to expanding our insights in terms of consumer, customer, competition and market trends; become the company expert of Off Trade Customers / Consumption Occasions
• Develop strong business relationships with our sales colleagues in the country and gain firsthand knowledge through frequent market visits
• Map customer universe and own Off Trade segmentation, developing clusters of value and creating propositions that ensure coherency with the overall strategy
• Analyze brand sell-out results by channel/customers and make appropriate recommendations

Execution

• Prepare, implement and evaluate promotional activities on a monthly and quarterly basis in cooperation with the Commercial Team (Promotions, Visibility, Training, Menus, etc.), and in line with brand and consumer strategies to achieve the company’s objectives; ensure monthly review and update of the quarterly/monthly plan.
• Develop a network of contacts within Off Trade accounts to maximize brand opportunities and effectiveness of brand investment.
• Measure and report performance of all executed campaigns and assess against goals (ROI and KPIs); Collect, store and use M&E data to make more efficient business decisions in the future with regards to the allocation of trade investments.
• Hold the overall responsibility for the implementation of major 3rd Space promotional activity if these events happen in partnership with Off Trade customers
• Manage budget and M&E for executing activities; ensure improved ROI performance
• Supervise third parties (. Agencies), follow timelines in order to achieve outcomes as outlined for assigned responsibilities and provide feedback
• Locally adjust advertising and promotion activities if applicable (., adjust activation mechanisms, select PoS/supporting materials, language related issues)
• Own and lead the development and deployment of Category Management (CAT MAN) strategies in order to win SOM and Revenue Growth. Examples are:
  • • • • Merchandising guidelines
        • Portfolio assortment
        • Occasion based purchasing strategies
• Collaborate with the consumer marketing team for planning & budgeting, production and implementation of all brand promotions, including point of sales materials
• Support RTC strategy deployment across the Off-Trade Channel; continuously evaluate RTC to expand relevance in the channel in a profitable way, in order to achieve distribution and profit plans
• Work closely with Supply Chain on category/brand forecasting and inventory management; develop remnants sellout plan when needed

Qualifications:

• University diploma, preferably at a postgraduate level
• 5 years of experience in Sales and/or Customer Marketing in an FMCG environment
• Fluency in English
• Proficiency in the use of MS Office