Identify business opportunities and develop existing customer base by implementing various campaigns (acquisition, retention, up-sell, cross-sell, win back);
Develop & implement on boarding, loyalty & retention programs, always taking a champion challenger approach;
Understand segmentation and value elements critical to customers in order to calculate value equations;
Work closely with Sales, Marketing Communications, Customer Care, Product, Legal, IT & Technical departments to identify the right target according to the analyzed behavior.
Assesses regularly the actions of the competition related to Customer engagement activities and provides analysis and reports on: programs for enrollment of clients in mobile apps, loyalty programs and market trends.
Compose reports based on several data sources, asses and improve composed reports (logic, definition, use) as such that manual work is reduced;
Analyze and debate the recent performance (revenue, sales, churn) compared to the required performance, leveraging different data sources, to provide insights that support the business decisions;
Develop high quality, informative data visuals, charts and reports and communicate findings with all types of audiences in a compelling way;
Perform in-depth analysis on industries or business segments, effectively using internal and external tools and methodologies;
Support other business related activities, as needed.
Bachelor’s degree required
Minimum of 2 years of experience in marketing, business analytics, sales or related field;
Demonstrated data management and analytics experience with expert Microsoft Excel proficiency;
Good written and oral communication skills, including formal presentation skills (PowerPoint) in both Romanian and English language (business level);
Excellent analytical and numerical skills, with the ability to summarize data into user-friendly reports;
Positive, well organized, good team player;
Process-oriented thinker with a problem-solving attitude focused on business outcomes;
Functional competencies: motivation for performance, planning and organization, determination, customer orientation, decision-making abilities, problem solving ability, excellent skills in written and oral communication, excellent interpersonal skills, accountability
Personal skills: relationship management, high professionalism, confidentiality and discretion, social sensitivity, vision, integrity, behavioral flexibility, sociability, ambition and energy, independence and initiative, determination and discipline
Management skills: process and performance management, people management