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Next Generation Products (NGP) is part of British American Tobacco Group, focused on developing and delivering high quality nicotine alternatives to adult smokers in the key areas of Vapour and Tobacco Heating Products.
In NGPs, our aim is to provide consumers with a compelling range of inspiring products that drive change. This means developing products that meet consumer needs and, by driving change, will reduce the public health impact of tobacco.
More choice, more innovation, less harm. The search for reduced-risk products that can have widespread consumer appeal is not new for us. However, the evolution of game-changing technology and innovation is now enabling the development of a range of smoking alternatives that meet consumers’ expectations and can be scaled commercially. And that’s where we come in…….this is a journey and one we are wholly committed to. Do you want to be part of it?