Utv was launched in April 2005 and captured the attention of the youth immediately through its innovative concept based on its fully interactive
Utv is about connection and transmedia.
Our research studies ( qualitative, call out and auditorium video testing) showed that Utv is positioned as the youngest music station in Romania.
Our Mission – helping youth to define their individuality by guiding them in their lifestyle choices
Our Positioning – U is THE challenging friend
Our Slogan - It’s about U!