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Digital marketing manager
Specjalista (2-5 lat), Starszy specjalista (5-10 lat)
Wynagrodzenie brutto / miesięcznie w euro
Ta oferta pracy nie jest już aktywna, ale możesz dalej wysłać swoje CV do tej firmy
Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns
Design, build and maintain our social media presence
Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
Identify trends and insights, and optimize spend and performance based on the insights
Brainstorm new and creative growth strategies
Plan, execute, and measure experiments and conversion tests
Collaborate with internal teams to create landing pages and optimize user experience
Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
Instrument conversion points and optimize user funnels
Collaborate with agencies and other vendor partners
Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate
degree in marketing or a related field
Proven working experience in digital marketing
Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns
Experience in Lead Generation, Lead nurturing , and Retention is a must!
Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
Experience in optimizing landing pages and user funnels
Experience with A/B and multivariate experiments
Solid knowledge of website analytics tools (., Google Analytics, NetInsight, Omniture, WebTrends)
Working knowledge of ad serving tools (., DART, Atlas)
Experience in setting up and optimizing Google Adwords campaigns
Strong analytical skills and data-driven thinking
Up-to-date with the latest trends and best practices in online marketing and measurement
What is you experience with lead generation?
What do you know about app tracking?
How do you increase retention?
What technology / software do you know how to use? What tools do you use to stay organized?
How do you know when a campaign has failed? What metrics do you use?
How many people are on your current marketing team? What are their roles?
What is your experience with marketing automation?
Describe a time you worked with a team to create a campaign on a tight budget.
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