Job description – Sales Director

📍 Romania

🏢 BitSoft

About BitSoft

At Bit Soft, we are a creative and dedicated team of professionals who deliver smart, tailored software solutions to meet our clients’ specific needs. From hotel and restaurant management systems to POS platforms, delivery & pickup solutions, mobile apps, and self-ordering kiosks — we provide complete tech ecosystems that elevate hospitality businesses.

We stay close to our clients through free consultancy and 24/7 dedicated support. Our portfolio includes trusted global and local brands like KFC, Pizza Hut, City Grill, Starbucks, Radisson, JW Marriott, and Ramada.

About the role

BitSoft is looking for a Sales Director to build, lead, and scale the B2B sales strategy for our software solutions dedicated to the HoReCa industry. This is a key leadership role with high impact, combining hands-on business development with strategic sales leadership.

You will act as both a hunter for strategic clients and a sales leader who builds processes, teams, and sustainable growth.

Key Responsibilities

• Define and execute the B2B sales strategy aligned with company growth objectives
• Optimise the end-to-end sales process
• Lead complex sales negotiations with key accounts
• Build, coach, and manage a high-performing sales team
• Define sales pitches, value propositions, and product differentiators
• Manage pipeline, forecasting, and KPIs using CRM tools
• Act as a trusted partner for strategic clients and internal stakeholders

Ideal Candidate Profile

Mindset & Leadership

• Entrepreneurial and ownership-driven mindset
• Authentic leader who inspires and develops teams
• Highly autonomous and adaptable in fast-growing environments

Sales & Strategy

• Proven experience in B2B sales, ideally in software or complex sales cycles
• Strong “hunter” profile with a track record in new business acquisition
• Consultative selling approach understands decision-makers, needs, and objections
• Experience designing and scaling sales processes

Industry & Technical Skills

• Operational background or strong exposure to the HoReCa industry (hotels, restaurants)
• Solid experience with pipeline management and forecasting
• Hands-on experience with CRM and sales automation tools

What We Offer

• Competitive compensation package
• Opportunity to work with top hospitality brands and shape the industry.
• Dynamic and supportive team culture in a leading tech-driven company.

Why join BitSoft

You’ll have the opportunity to shape our commercial direction, lead a high-performing sales organization, and directly influence our growth in the HORECA technology market. We foster a results-driven, entrepreneurial culture that values innovation, ownership, and bold thinking — giving you the platform to scale both the business and your career within a fast-growing, people-centered company.