Responsibilities:

• Manage and maintain relationships with all offline media, advertising, production and PR agencies, acting as the main point of contact;
• Oversee and administer all contracts with external partners (TV stations, (D)OOH suppliers, production houses, event agencies, etc.), ensuring compliance with agreed terms and deliverables;
• Negotiate commercial terms, placements and added-value benefits with all offline partners to maximize visibility and ROI;
• Monitor the performance of offline campaigns (TV, (D)OOH, events), track KPIs and prepare regular performance reports;
• Ensure all produced materials (TV spots, billboards, event branding materials) fully comply with brand guidelines and quality standards;
• Coordinate the approval process of creatives and materials, ensuring timely delivery and correct implementation across all channels;
• Maintain direct communication with TV broadcasting stations and media owners regarding campaign scheduling, updates and optimizations;
• Identify new offline promotion opportunities (new channels, special projects, partnerships, event presence, unconventional media formats);
• Conduct ongoing market and competitor research to identify trends, media investments and positioning strategies;
• Collaborate closely with internal departments (Marketing, Design, Digital, CRM, Legal, Finance) to align campaign messaging, timelines and budgets;
• Ensure all offline campaigns, materials and partnerships comply with applicable legal and regulatory requirements specific to the industry, working closely with the Legal team;
• Manage campaign budgets, track expenses and ensure cost efficiency across all offline activities;
• Ensure that all contractual obligations are respected by both parties and proactively address any discrepancies;
• Oversee the production, logistics and distribution of offline marketing materials;
• Propose continuous improvements to optimize performance and increase return on investment;
• Maintain organized records of contracts, media plans, performance reports and campaign documentation.
  
  
  Requirements:
• Experience working with TV and (D)OOH media planning;
• Experience in highly regulated industries;
• Experience managing large-scale offline campaigns with significant budgets;
• Strong understanding of ROI measurement in offline marketing.
• Proven experience in Offline Marketing, Media Management or Brand Marketing;
• Strong experience in managing agency relationships and negotiating media contracts;
• Ability to analyze campaign performance data and translate insights into actionable improvements;
• Excellent project management and organizational skills, with the ability to manage multiple campaigns simultaneously;
• Strong attention to detail, especially regarding brand consistency and contractual compliance;
• Strategic thinking and results-driven mindset;
• Excellent communication and negotiation skills;
• Ability to collaborate effectively with cross-functional teams;
• Availability to travel in order to conduct on-site checks and ensure correct implementation of materials in line with contractual agreements and brand standards;
• Advanced Romanian and good English communication skills;

The benefits of working as an Offline Marketing Manager within our team include opportunities for professional growth, a dynamic and collaborative work environment, and the opportunity to contribute to the success of a growing company.

If you are ready to leverage your offline marketing skills and make significant contributions to our promotional strategy, we encourage you to apply for this position.