CRM Executive (iGaming/Gambling Industry)
📍 Location: Bucharest onsite | 🌐 Industry: Online Gambling / iGaming

We are looking for a CRM Executive to join our growing team in the online gambling industry. This role is ideal for someone passionate about customer engagement, data-driven marketing, and lifecycle communication, with hands-on experience in multi-channel CRM campaigns.

🎯 Key Responsibilities

• Create and manage CRM templates across multiple channels, including Email, SMS, Push Notifications, and In-App Messaging
• Build and configure target groups based on customer segmentation, player behavior, and lifecycle stages
• Ensure customer data is accurately maintained and leveraged for effective segmentation and targeting
• Set up, launch, and monitor CRM campaigns (both one-off and automated journeys)
• Plan, execute, and report on CRM campaigns (weekly and monthly), ensuring timely delivery and performance tracking
• Collaborate with cross-functional teams to ensure CRM strategy aligns with overall business objectives
• Create and manage tasks for the design and content teams, providing clear and structured briefs for banners and copy
• Test and validate campaigns prior to launch (content, targeting, logic, and delivery flow)
• Monitor campaign performance and support ongoing optimization efforts
• Propose creative ideas and initiatives to improve campaign performance and customer engagement

✅ Requirements

• Minimum 1 year of experience in a CRM Executive or similar role
• Previous experience in the gambling/iGaming industry is a strong advantage
• Hands-on experience creating and managing CRM templates across multiple channels (email, SMS, push, in-app)
• Strong working knowledge of CRM platforms such as Optimove, Smartico, FastTrack, or similar tools
• Experience in creating, structuring, and managing CRM-related tasks (design/content briefs, tracking progress, deadlines)
• Solid understanding of customer segmentation logic and lifecycle marketing principles

🧠 Skills & Competencies

• Customer-centric mindset with strong attention to detail
• Analytical thinking and data-driven decision-making
• Strong communication and collaboration skills
• Ability to manage multiple campaigns and priorities in a fast-paced environment
• Proactive, organized, and solution-oriented approach

🎁 What We Offer

• Opportunity to grow within a fast-expanding iGaming company
• Competitive salary and performance-based incentives
• Dynamic, international working environment
• Professional development and learning opportunities