We're looking for an CRM Coordinator to join the Marketing team for our client Winbet.

The role is on-site from the HQ in Floreasca area, District 1.

Work schedule: M-F 9-6 p.m.

Job responsibilities

• Lead the CRM team
• Develop and implement CRM Strategy for all verticals and all brands in portfolio
• Create and execute CRM campaigns aimed at player retention, reactivation, and loyalty
• Develop multi-channel strategies for personalized communication (email, SMS, in-app notifications, and web)
• Design customer journeys and automation flows to maximize player engagement
• Manage end-to-end lifecycle marketing campaigns, including planning, targeting, segmentation, execution, and performance analysis
• Work with creative teams to develop engaging content and offers for various segments
• Ensure timely delivery of campaigns with effective A/B testing for optimization
• Analyze player data to create and manage different customer segments based on behavior, preferences, and value
• Develop personalized offers, promotions, and experiences tailored to specific player segments (e.g., VIP, casual, churn, dormant).
• Develop strategies to increase player retention and engagement through loyalty points, rewards, and exclusive promotions
• Identify lapsed or inactive players and create reactivation campaigns to bring them back
• Report on CRM campaign results, including churn prevention, and impact on CLTV
• Ensure all CRM communications and promotions adhere to regulatory requirements
• Ensure data privacy and protection standards are maintained (e.g., GDPR compliance)
• Stay updated with CRM best practices, tools, and trends in the iGaming industry.
• Continuously optimize CRM processes and campaigns to improve performance

Requirements:

• Proven experience in CRM (at least 5 years) in the online casino / iGaming sector
• Strong understanding of customer segmentation, lifecycle marketing and retention policy
• Proficiency in CRM platforms (e.g., Salesforce, Fasttrack, Optimove, etc.)
• Data-driven mindset with experience in A/B testing and campaign analysis
• Analytical skills with the ability to interpret data, generate insights, and drive actions
• Knowledge of compliance and regulations in the online gaming industry (GDPR, AML)
• Excellent communication and collaboration skills to work cross-functionally with teams
• Self-motivated and highly organized with the ability to manage projects simultaneously
• Excellent computer skills (Microsoft, CMS tools, PM tools like Jira, Asana, Basecamp) and tolls such as Smartico and EGTDigital

What we offer:

• Meal tickets
• Premium medical subscription to Regina Maria
• Bonuses for Holidays
• Monthly bonuses
• Undetermined work contract
• Opportunities for personal and career development