As a Senior Area Sales Manager, you will be the strategic lead for  merchant network expansion in your region. Beyond individual acquisition, you are responsible for high-stakes partnership development, mentoring junior team members, and designing regional sales strategies that maximize loan volumes. You will act as a bridge between the market and  leadership, ensuring our BNPL solutions are deeply integrated into the customer journey of the region’s largest retail players.

Key Responsibilities

• Identify, negotiate, and close high-value deals with large-scale merchant partners (5+ M annual B2C revenue) focusing on high-impact retail chains and e-commerce leaders;
• Coordinate the end-to-end sales process for the company’s key strategic B2B partners;
• Maintaining senior oversight and full ownership of the regional pipeline to ensure consistent growth and portfolio health;
• Drive long-term growth by negotiating service expansions and ensuring immediate partner adoption, with focus on fast reaching a 'go-live' threshold of transactions after closing a deal;
• Analyze regional POS lending data to identify systemic trends; propose and implement structural improvements to the merchant journey and Leanpay’s visibility;
• Leading the implementation of Leanpay’s most complex marketing and communication strategies at the POS level, ensuring brand dominance in the region;
• Collecting feedback on competitor movements and market gaps as a senior ambassador and owning the stream of implementing Leanpay product improvements in the market;
• Support the Head of Sales by providing mentorship, guidance, best practices, and "shadowing" opportunities for new colleagues to elevate the entire team's performance;
• Prepare advanced quarterly and annual forecasts; provide deep-dive analysis on ROI for regional promotions and partner performance;
• Cross-functional collaboration with Marketing, Risk, and Tech teams to ensure seamless onboarding for complex merchant integrations.

Requirements

• 6+ years of proven success in B2B sales, with at least 3 years specifically in Fintech, Retail Financial Services, or E-commerce payments;
• Bachelor’s degree in Economics, Business, or a related field (Master’s degree or specialized sales certifications preferred);
• Demonstrated track record of closing high-contract-value deals and managing C-level relationships within the retail sector;
• Proficiency in CRM data analysis and the ability to translate "raw numbers" into actionable regional sales strategies;
• An existing, high-level B2B network of retail prospects and decision-makers in the Romanian market;
• Ability to work with high levels of autonomy, often acting as the "CEO of their own territory";
• Valid Driver’s License (B) and a willingness to travel extensively to maintain high-touch relationships with key partners.