Sterling Cruise is a food & beverage operations and management company that builds a portfolio of modern, unique, authentic, urban concepts of restaurant brands. A very diversified portfolio is the strongest point of Sterling Cruise. Under its umbrella, Sterling Cruise currently operates 7 brands, Taksim, Salad Box, Pep & Pepper, Boss Mini Burgers, and Resto Aperto. The companies headquarter is in Bucharest. Restaurant units are spread around Romania as both corporate and franchise stores.