The position requires contribution in all CRM marketing campaigns as well as all Social Media campaigns of the Grand Casino Gaming Group.
Market products by developing and implementing marketing and advertising campaigns; tracking campaign data; maintaining promotional materials inventory; planning meetings and trade shows; maintaining databases and preparing reports.
Good understanding of all player segments (, Active, Retention and Reacquisition).
Good understanding of all back-office programs and relevant tools used for CRM and digital marketing projects and campaigns.
Set up requested targeted emailing campaigns per business area. (different player group).
Participate in all testing activities - implementation of new HTML templates, adding new content to the website, optimising the functionalities of the back-office programs and tools, integration of new digital marketing projects.
Manage website content for all marketing promotions and ensure an accurate user experience on all platforms and in all targeted languages.
Research and stay up to date with new digital trends that could impact brand consolidation and improve the user experience.
Create and deliver periodic reports based on bench marketing for all relevant player segmentation.
Participate in all brainstorming and pre-planning activates of future digital marketing projects.
Be proactive and constantly willing to learn new things and bring and active contribution to the team.
*based on performances, additional responsibilities will be added to the job description.
Fluent English speaker; additional languages would be an advantage
At least 3 years of experience in a similar role
Able to work in a fast-paced and pressured environment with demanding targets, but maintains customer-focus
Very well organised with a great attention to detail
Knowledge of CRM and Marketing principles and processes
A proactive person constantly displaying initiative and driving improvements – goes above and beyond the day to day requirements of the role
A quick learner who can work at a fast pace whilst maintaining a high quality of output
Knowledge of Marketing email systems specifically is essential. An additional understanding of other systems (SMS, Push Notifications, Direct Mail) would be helpful
Excellent use of Excel.
Some knowledge of casino games and/or sportsbook
Team player, creative, results-focused
A customer-centric, data-driven approach