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First Brands Group (TRICO) is the name that represents our unrelenting promise to our customers for prosperous growth.

We are a global Original Manufacturer and Aftermarket supplier offering the most complete line of innovative driver visibility products under trusted brands. We are a team of professionals dedicated to building profitable, enduring growth among all our customers with an unrelenting drive to exceed customer’s expectations.

Designed and engineered with Original Equipment rigor and quality, our products serve vehicle manufacturers, technicians and drivers everywhere.