Trade & Shopper Marketing Specialist (Maternity Cover)
In this role, you have the opportunity to
Plan and implement trade marketing activities for Personal Health products on national level.
You are responsible for:
Building expertise on eTrade, based on the knowledge around shopper insights, data analytics and campaign performance;
Evaluating all trade activities and events in order to optimize the investment and achieve best ROI;
Managing eTrade marketing: content optimization, assets uploading, category presentation, product presentation, landing pages;
Controlling ongoing retailer data quality for all e-Trade programs, escalating issues and informing opportunities that emerge;
Online analytics/tool management (reporting, evaluation, benchmarking, content availability);
Joint advertising: branding, landing page, GDN, remarketing, shop in shop, medial displays, affiliates;
Creating promotional campaign calendar for etailers, developing tailor-made advertising concepts;
Content Management on etailers design, creation, delivery, tracking;
Price comparison website management;
Providing expertise to etailers, developing shop-in-shop systems: purchasing, advisor, up and cross-sales;
Developing loyalty program management with etailers (cRM, newsletters);
Coordinating eTrade tools for online excellence: eStore, OLE, Leads program;
Developing eLearning platform for store personnel and promoters.
You are a part of the Trade and Shopper Marketing team within SEE District.
To succeed in this role, you should have the following skills and experience:
University Degree (Bachelor level);
3 years of proven experience in a commercial or marketing position, preferably related to eCommerce;
Digital knowledge is key to drive successfully the new assignment (content excellence, market intelligence, traffic management, etc.);
Ability to build relationships with customers in order to fully understand the market and implement trade marketing solutions (define and execute online activations);
Ability to read, analyze, and interpret business/digital reports;
Ability to write reports and business interpretation to effectively present information and respond to questions from groups of managers, clients and customers;
Great communication skills in order to build strong relationships with both internal and external stakeholders;
Commercial talent - creative thinking - driven by results;
Dedicated, enthusiastic, innovative and proactive;
English language both conversation and written.
In return, we offer you
A path towards your most rewarding career. Succeeding in this market-based role in a complex environment will open many doors for your long term career, in other areas in Philips or otherwise. We also believe that we are at our best as a company when you are at yours as a person. Thus, we offer competitive health benefits, a flexible work schedule and access to local well-being focused activities.
Why should you join Philips?
Working at Philips is more than a job. It’s a calling to create a healthier society through meaningful work, focused on improving billion lives a year by delivering innovative solutions across the health continuum. Our people experience a variety of unexpected moments when their lives and careers come together in meaningful ways. Learn more by watching this video.
To find out more about what it’s like working for Philips at a personal level, visit the Working at Philips page on our career website, where you can read stories from our employee blog. Once there, you can also learn about our recruitment process, or find answers to some of the frequently asked questions.