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Shopify E-commerce Marketing & Development Manager

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Black Tech Group SRL – Online Marketing Department (blacktech.ro & geekmall.ro)

We are looking for an experienced and hands-on Shopify E-commerce Marketing & Development Manager to lead the next stage of our online growth.

This is a key role focused on migrating, building, and scaling our e-commerce ecosystem. You will be responsible for our stores (blacktech.ro)  defining and executing the full marketing and sales strategy.

🎯 Key Objectives

  • Build and optimize high-converting Shopify stores
  • Develop and execute annual, quarterly, and monthly marketing strategies
  • Drive revenue growth, ROI

🔧 Key Responsibilities

  • Develop, customize, and optimize Shopify stores (themes, apps, UX/UI, CRO)
  • Define and implement performance marketing strategies (Meta Ads, Google Ads, TikTok, email, retention)
  • Plan and execute sales campaigns, promotions, and product launches
  • Build and optimize conversion funnels (landing pages, upsells, cart recovery, retention flows)
  • Track, analyze, and optimize KPIs (CRO, CAC, LTV, ROAS)
  • Manage tracking systems (GA4, GTM, Meta Pixel, etc.)
  • Coordinate with internal teams (creative, operations, logistics)
  • Identify growth opportunities through testing, automation, and new channels

🧩 Requirements

  • Minimum 3+ years proven recent experience with Shopify (mandatory)
  • Strong experience in e-commerce marketing & development
  • Proven track record of building or scaling Shopify stores
  • Hands-on experience with paid media: Meta Ads, Google Ads, TikTok
  • Solid understanding of analytics (GA4, attribution, funnels)
  • Experience in CRO and UX optimization
  • Strategic thinking combined with execution skills
  • Advanced English (written & spoken)

💼 What We Offer

  • Opportunity to lead and scale multiple fast-growing e-commerce brands
  • Full ownership of strategy + execution
  • Real budgets and freedom to test and innovate
  • Direct impact on company growth
  • Competitive salary + performance-based bonuses


Black Tech Group SRL a fost infiintata in februarie 2018 si este distribuitor autorizat al brandurilor 70mai, XIAOMI, KUKIRIN, DREAME, ULZOMO, JIMMY, KINGSMITH, YESOULYEELIGHT, AQARA, TRONSMART etc.

Misiunea Black Tech Group este sa imbunatateasca modul de viata acasa si la birou, prin utilizarea gadgeturilor smart si a ecosistemelor produselor inovatoare ale brandurilor pe care le reprezinta, in Romania si in tarile din Europa in care acestea sunt mai putin prezente.

Suntem motivati sa devenim distribuitor de top ale acestor branduri si facem eforturi pentru a aduce in Romania ultimele modele lansate de telefoane mobile si gadgeturi. Ne-am propus sa fim primii care sa ofere inovatie, accesibila pentru oricine isi doreste o casa inteligenta; conceptul de ''smart home'' incorporeaza sisteme inteligente de monitorizare si control de la distanta, cu ajutorul telefonului mobil.



BLACK TECH GROUP1

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