We welcome you to the&G CEO Challenge: A competition which will test your aptitude for business strategy and real-life problem-solving. If you’ve been eager to demonstrate your ingenuity and intelligence beyond your campus, this is the chance to make an impression on a global scale.
Prepare to compete with teams from around the world to see who is most fit to be the next CEO of P&G. Top students will ascend to the Global Final in Mexico City and win the opportunity toeet P&G CEO David Taylor. First, prepare to showcase your ability to think critically about leading a brand. Best of luck!
This year, your team of 3 members will have 75 minutes to solve an online case study about Pantene (more details here: ). After this, the Local Final for South-East Europe will take place in Athens, Greece on the 26th to 28th of February. The entire experience is covered by P&G. The winning team will have the chance to participate in the Regional Final in Germany and if successful, the Global Final in Mexico City.
Case study test structure:
Hint: These questions have no right or wrong answers. Focus on building a logical argument and defending your decision(s). You should allocate at least 20 minutes to complete this third part of the case study test.