Lenovo is a US$43 billion global Fortune 500 company and a leader in providing innovative consumer, commercial and enterprise technology. Our portfolio of high-quality, secure products and services covers PCs, workstations, servers, storage, networking, smart TVs and a family of mobile products such as smartphones, tablets and apps.
We have overemployees worldwide, and customers in more than 160 countries. Lenovo’s worldwide headquarters is located in Hong Kong, with key operations centers in Beijing and Morrisville, North Carolina.
The Marketing Team of the SEE (South East Europe) Region is looking for a Marketing Specialist for Romania.
Your tasks include (but are not limited to):
•Manage country marketing budget and execute country marketing plans
•Manage communication of new products launches on the Romanian market.
•Drive advertising (ATL) in media across Romania, with effective media plans and impactful creatives
•Manage the agency and partners networks - prepare briefing, plans, manage costs, execution and measurements
•Drive PR and Social programs across Romania and handle media relations with the support of local PR agency
•Support consumer/commercial sales team with effective co-marketing activities with key business partners/retailers/distributors
•Manage promoters, merchandisers and POS branding. Organize events for business partners.
•Ensure close relationships with the regional and worldwide marketing and communication team
Marketing Operations / Controlling / Alliances:
•Marketing budget management (expense tracking)
•End-to-end responsibility for managing and reporting alliances (Intel/Microsoft) programs/budgets. Maximize utilization of Alliances.
•Bachelor's Degree in marketing or business, and minimum 3 years related marketing experience
•Highly motivated and result oriented, with a lot of drive and passion
•Strong Business orientation. Ability to take initiative, work independently, take responsibility and coordinate multiple campaigns.
•Excellent communication and organizational skills
•Experience with IT advantage, but not mandatory. Experience with consumer-oriented marketing is a must.
•Experience with retail and the ability to drive sales with creative marketing ideas and actions in retail
•Experience with implementing brand strategy, driving effective advertising campaigns across multiple channels / media.
•Digital marketing skills & experience are an advantage.
•Analytical abilities and experience with interpreting data
•Fast learner, Good Team player
•Fluency in Business English is a requirement
•Travel around 5%
Candidates should have independently managed marketing actions & programs, have experience in various aspects of marketing communication, esp. interactive communications, retail and sales enablement, with focus on effective, measurable actions that directly support sales. Candidates should also have experience with launching new products in the market, driving brand consideration. Candidates must be able to demonstrate a proven record in taking initiative and proactively driving actions to support a business strategy.