Marketing Specialist on site Targu-Mures

Location: Eastmen (Romania Office - Targu Mures)

Employment Type: Full-time

Are you the all-round marketer who ensures top European talent effortlessly finds their way to Eastmen, and that Dutch companies know where to find us to solve their staffing shortages?

About the Role

As a Marketing Specialist at Eastmen, you have a unique and versatile role. You combine international recruitment marketing (B2C) to attract relevant candidates across Europe, with targeted B2B marketing to convince Dutch employers of our services. You manage the full spectrum: from strategic campaigns to hands-on content creation and data analysis.

Key Responsibilities

● International Recruitment Marketing (B2C): Create clear and targeted content to attract relevant candidates. Grow our online community across platforms like Facebook, Instagram, and TikTok.

● B2B Marketing & Leads (Netherlands): Manage the Dutch-language LinkedIn page and create content in the Netherlands (including video/photos of workers, housing, and client locations) to attract new clients.

● Campaign Management (Ads &SEO): Set up and manage Google Ads and Meta Ads campaigns for candidate and client acquisition, managing budgets and KPIs. Validate and optimize SEO content (human or AI-generated).

● Content Creation & Social Media: Design materials (flyers, visuals, presentations) and produce weekly video/photo content inspired by current trends, candidate FAQs, and holidays.

● Website & Partner Management: Optimize landing page content and work closely with our external IT partner to implement technical website improvements. Manage external marketing partnerships.

● Analytics & Reporting: Measure the success of all activities (SEO, paid ads, social media) and report weekly and monthly, keeping an eye on competitors.

Your Profile

● Minimum 2 to 3 years of experience in an all-round marketing role, preferably in recruitment marketing or a similar B2B/B2C dynamic.

● Strong skills in social media management (TikTok, Instagram, Facebook, LinkedIn) and Ads (Google Ads, Meta Ads).

● Hands-on experience with content creation: video editing, photography, and design tools like Canva.

● Fluent in English; strong knowledge of Dutch is a major plus for the B2B market in the Netherlands.

● Experience with copywriting, writing engaging texts, and understanding SEO and website management (landing pages).

● You are proactive, creative, highly organized, and possess a data-driven mindset.

What We Offer

● A challenging and independent key position within an internationally growing company.

● The chance to make an impact on both the lives of European candidates and the success of Dutch companies.

● Freedom to experiment with new content formats, tools (like AI apps), and marketing strategies.

● A competitive salary and good secondary benefits.

Ready to become the driving force behind Eastmen's growth? Apply directly!