Marketing Specialist - Genesis College

Dear Applicant,

Founded 26 years ago, Genesis College was the first private school accredited in Bucharest. 

The Genesis College is accredited by Order of Romanian Ministry of Education and by the International Baccalaureate Organization for the Primary Years Programme,Middle Years Programme and  Diploma Programme (DP), all meant to gain access for our students to the great high-schools and universities of the world.

About the Role

We are looking for a creative, organised, and results-oriented Marketing Specialist to join our team for a full-time job, on-site. The ideal candidate has experience in educational or service-based marketing, understands how to build and maintain a strong brand presence, and can coordinate digital campaigns that generate engagement and leads.

This role requires both strategic thinking and hands-on execution across digital communication channels, website content, branding initiatives, and lead generation campaigns.

Main Responsibilities

• Develop and implement marketing campaigns aligned with the institution’s objectives and brand positioning
• Manage and optimise digital marketing campaigns across social media, Google platforms, and other relevant communication channels to support lead generation, admissions, and enrollment objectives
• Create and coordinate content for both digital and print communication materials, ensuring consistency in messaging, tone of voice, and visual identity
• Coordinate the development, production, and timely delivery of promotional and informational materials such as brochures, flyers, leaflets, presentations, banners, and other branded assets, in collaboration with external suppliers and partners
• Support school events, promotional initiatives, and communication projects through effective marketing coordination and execution
• Ensure brand consistency across all communication and marketing materials
• Monitor campaign performance, analyse results, and prepare reports with insights and recommendations
• Collaborate with internal teams and external partners to ensure smooth campaign execution and communication activities

Requirements

• 2–3 years of experience in a similar marketing role
• Good understanding of branding, digital marketing, and communication strategies
• Experience with digital campaigns, lead generation activities, and website content management (WordPress platform)
• Strong copywriting and communication skills
• Advanced English language skills (written and spoken)
• Excellent Romanian language and grammar skills are mandatory
• Good organisational and project management skills
• Attention to detail and ability to manage multiple projects simultaneously
• Proficiency in Microsoft Office and common digital marketing tools/platforms

Nice to Have

• Experience in the education sector
• Familiarity with Meta Ads, Google Ads, Google Analytics, or CRM platforms
• Basic understanding of SEO principles and content optimisation

What will you find at Genesis College?

Because we are a dynamic team, here you will find a flexible work environment, with young and very well prepared colleagues. In addition, you will have:

• A motivating salary, which can increase depending on the degree of involvement and commitment of additional projects;
• A comfortable package of benefits - a monthly subscription to a private medical clinic, meal tickets, training and professional development courses, possibility of schooling your own children;
• Participation in international projects;
• Periodic team-building;
• Other benefits, established after the interview.
• Opportunity to work in a dynamic and growth-oriented educational environment
• Collaborative and supportive team culture
• Professional development opportunities

We hope to hear from you – and thank you for your interest in Genesis College