Develop, implement and monitor a coordinated marketing strategy at company level;
Increase The KPI Institute awareness in the market, trigger interest for target audience, bring qualified leads and generate traffic, so as to support the sales efforts;
Develop standards, systems and best practices for content creation and distribution;
Ensure all content is on-brand, consistent in terms of style, quality and tone of voice, and optimized for search and user experience for all channels of content;
Propose integrated promotional campaigns for The KPI Institute’s products and services;
Collect insights and expectations from all internal interested parties and delegate tasks to the dedicated marketing team;
Monitor the proper implementations of the delegated tasks within the agreed SLAs;
Audit existing marketing materials, update them correspondingly and develop new materials, to serve internal stakeholders and external clients;
Support the marketing team with content for the promotional materials: brochures and catalogues, and maintain them up to date;
Audit the company’s websites and maintain them up to date;
Create specific product content (. case studies, product webpage presentations, brochures) to articulate the benefits of our products to the world;
Conduct periodic competitive audits.
We expect you to have:
Significant knowledge in media market (trends, evolution, marketing channels roles in commercial communication), consumer behaviour, customer acquisition and customer retention;
Strong project management skills, being able to take ownership and responsibility for tasks to ensure they are completed to a high standard and on time;
Excellent people skills, with an ability to partner with a dynamic and young team;
Flexible and able to multitask; can work within a fast-moving environment, while also driving toward clarity and solutions; demonstrated resourcefulness in setting priorities and guiding investment in people and systems.
Hold a university degree preferably in Marketing or other similar disciplines;
Similar experience in another role for at least 2-3 years;
Excel in written and verbal English;
Conflict management & problem solving;
Please write us in 50 words or less, what would make you a unique addition to our team?