Creation and development of print and online advertising, email marketing, web site management and content development, press releases, bylined articles, white papers.
Communication budget -cost tracking
Keep informed on latest industry communication tools through constant up gradation of qualification and skills.
Main capabilities :
Must be a good communicator and presenter, both in Romanian and in English
Strong writing, editing, proofreading, layout and design, professional printing/publishing skills are essential, including ability to present concepts verbally, both in Romanian and in English
Must possess good organizational and planning skills
Superior project management and time management skills
A wide degree of creativity and latitude
Strong knowledge and understanding of current trends in digital media/social media
Strong command of English language.
Digital part specific tasks:
Devising strategies to drive online traffic to the company website.
Tracking conversion rates and making improvements to the website.
Developing and managing digital marketing campaigns
Utilizing a range of techniques including paid search, SEO and PPC.
Overseeing the social media strategy for the company.
Managing online brand and product campaigns to raise brand awareness.
Managing the redesign of the company websites.
Improving the usability, design, content and conversion of the company website
Responsibility for planning and budgetary control of all digital marketing activities.
Data management, monitoring the effectiveness and ROI analysis.
Evaluating customer research, market conditions and competitor data.
Review new technologies and keep the company at the forefront of developments in digital marketing
Cross cooperation with Marketing and Region, developing digital skills among the company