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The Portfolio Manager manages Portfolio Management Manager and drives R&D, sales, and Delivery Capability requirements to manage a product/solution/service's life cycle. Analyzes market opportunities, defines customer needs, and keeps track of emerging technologies. Defines portfolio requirements and development priorities. Creates the portfolio
business plan, tracks progress of the plan, manages cost and margins, sets pricing recommendations, and is responsible for overall portfolio profitability. Creates new portfolio strategies. The portfolio manager drives new portfolio introduction (NPI), post-launch portfolio life cycle management, and end-of-life portfolio management. Could act as liaison to tendering
teams by coordinating creation of value propositions. Partnership for moving up in the value chain to provide high end services like Telco+IT Convergence and also moving to larger eco-system for Field Operations Partnerships.
Technology / Domain Expertise
Network and Services Operations Knowledge for Various Wireline [IP/DSL/PSTN/Optics] and Wireless [2G/3G/4G]
Cloud Computing, Data Center Operations, Network Function Virtualization, Software Defined Network, Hosting Solutions /Business Models. IaaS/Paas/NaaS/SaaS Offerings
Inclination to learn future technologies
1. Inbound Marketing
Study industry and competition to understand trends and needs, competitive landscape, and market forces
Develop strategic analysis to define and evaluate the attractiveness of different market segments
2. Portfolio Management
Define overall investment strategy across Product Line (invest vs divest, prioritization of market segments relative to PU capabilities)
Budget creation and ongoing scenario planning
3. Product Strategy
Develop business cases for products
Define product vision, target market positioning, competitive analysis and product differentiation
Create the product high level marketing and communication messages.
Manage Technical Partnership, including making build/buy/partner decisions, and identifying and developing
Partnerships and Influence and contribute to industry bodies
Evaluate and drive new technologies adoption
4. Product definition
Listen to customers and potential customers, and internal customer teams, to understand needs and requirements.
Define the Product requirements, performance requirements, positioning and pricing, sales and support requirements
Manage prioritized feature backlog from requests from partners, customers, internal findings, existing product analysis, and industry trends (use inputs from Market Research).
Manage Product roadmap across multiple product releases & Manage Product releases and features lists.
PU support for RFP responses, including strategy formulation and point by point support for Regions
5. Product Execution (DR1 to DR5 or M0 to C6)
Manage prioritized feature churn from requests from partners, customers, internal findings, existing product analysis, and industry trends (use inputs from Market Research). Manage enhancements requirements
Lead and/or participate cross-functional teams including engineering (product development teams), quality assurance, design, marketing, sales and support to develop and launch the product on-time, on-budget and on-quality.
Define and support product launch / pilot programs with early-stage product.
Define validation and acceptance strategy & Drive beta (pre-DR4) programs
6. Post GA Customer Management
Drive DR5-DR6 to conclusion
Manage customer escalations
Manage and communicate product quality alerts
7. Business Office
Tracking and feedback loop on Product Financial data: pricing, cost and profitability analysis, revenue forecast
8. Product Marketing
Contribute to and approve outbound messaging about the product, including collateral such as datasheets, brochures, websites, press packages, trade shows…
Communicate the product benefits, features and target markets, internally (to sales, marketing, support, executives) and externally (press, analysts, customers)
Develop sales tools (configurations, DR3 deliveries) and internal product trainings
Contribute to customers events (demos, interop, certification,…)
Applies broad knowledge and experience when addressing complex issues
Makes decisions in a timely manner
Makes tough and pragmatic decisions when necessary
Takes responsibility for own and shared decisions
Uses sound judgment and analysis to reach decisions
Keeps up to date on technological and market evolution as well as competitors’ activities
Anticipates future trends, business opportunities and obstacles
Balances risk with potential gain
Demonstrates a consistent understanding of how the organization generates profit and manages cost
Takes appropriate action based on key financial and other business performance indicators
Translates market knowledge into business opportunities
Communicates the company’s strategy and foster the development of a common vision
Creates strategies that balance short and longer-term results
Identifies efforts that will have the greatest strategic impact
Takes a global approach when assessing needs and trends and when developing strategies and solutions
Understands the organization’s mission, strategies, strengths and weaknesses
Understands customer's needs and their business context
Creates sound estimates of market size and market share
Has an extensive understanding of the competition and their products
Collects and maintains information related to market and competitors
Conducts project/product lessons learned sessions and assures that these are archived and used to preserve best
practices and prevent repeating mistakes
Confirms and delivers project/product information with accuracy, conciseness and thoroughness
Manages Communication effectively across Alcatel-Lucent organizations, functions and teams
CONSULTING & CUSTOMER BUSINESS SUPPORT
Analyzes and captures customer requirements and expectations
Includes in the requirement definition the reasons for the requirement (to which market or customer validated need does it answer), use cases as well as assumptions if any
Includes non-functional requirements like external design, performances, maintenance, security and safety, regulatory…
Understands key market evolution from end-user perspective, customer positioning, revenues & costs model
Participates in product planning with core team to develop future releases that will lead to either a maintenance or revenue-driven release.
Participates in the coordination and completion of new product releases in accordance with the PDP process.
Serves as subject-matter expert for dedicated customers (tech pubs, training, peers)
Contributes to and tracks cost savings activities in order to achieve financial and overall project/product objectives
Displays a thorough knowledge of business model in the legal/governmental, industry, markets, customers and competitive environment.
Drives improvement in the financial aspects of the project/product including revenue, cash flow and profit
Maintains financial objectives throughout the project/product life cycle
Demonstrates openness to innovative and creative solutions from others – including opponents
OFFER & OPPORTUNITY MANAGEMENT
Understands market trends and competitive environment and uses them to identify sales opportunities
PARTNER & CUSTOMER RELATIONSHIP MANAGEMENT
Aware of client requirements trends and related budget issues
Builds trust and confidence to manage customers and stakeholders
Conducts periodic reviews with the customer (meetings and/or conf-calls) in order to give evidence about the progress made in the analysis/resolution of all open issues.
Interacts with the client and contribute to analyzing and formalizing business requirements, by understanding end-user current and future expectations
PLANNING & EXECUTION
Establishes goals for project/product performance through strategically oriented metrics
QUALITY & KNOWLEDGE
Ensures project/product documents and records are created, controlled, approved and distributed in line with the Nokia corporate policy and customer requirements.
ARCHITECTURE & SOLUTION BUILDING
Translates complex business requirements into a technical solution
Skills and knowledge
§ INBOUND MARKETING - CUSTOMERS & SEGMENTS
–Develops a deep understanding of customers' needs, issues, challenges, objectives, and about their business and
–Takes into account and distinguishes the needs of various customer stakeholders
–Formalizes products/solutions/services requirements based on knowledge of customers' needs, objectives, business and operating environment
–Identifies effective segmentation models, taking into account the characteristics of the customers in the segment, the growth rate of the segment, the competition within the segment, and the profitability of the segment.
–Frequently adapts segmentation models to the evolution of both customers needs and market environment
–Creates sound estimates of market size and market share
§ INBOUND MARKETING - INDUSTRY & COMPETITION
–Has an extensive and deep knowledge of the industry, maintained through multiple sources of information, and uses it to identify market opportunities
–Analyses the industry landscape and evolution through various factors : political environment, regulatory, economic, social or societal, technological, or others.
–Uses and carries out market research to strengthen knowledge of industry and competition, and generate additional ideas for opportunities
–Has an extensive understanding of the competition and their products
–Evaluates competitors products, including cost analysis of components, through reverse engineering or other techniques
–Collects and maintains information related to market and competitors
§ PRODUCT STRATEGIC PLANNING
–Evaluates market attractiveness by considering market size, revenue potential, profit potential, ease of competitor entry and exit, the power of buyers, the power of suppliers, the availability of substitute products and the price competition
–Builds a vision of the future market evolution
–Translates market knowledge and vision into business opportunities and a product strategy, which meets internal financial, share, and quality targets, addresses target customer requirements, builds a differential advantage and has the right performance/cost tradeoff.
–Breaks down product strategy into effective long-term and short-term product roadmaps, which address high runner ROI elements as a priority
–Periodically reviews the product strategy and long-term roadmap with all stakeholders to align with the evolution of customer needs, market and competitors evolution, and corporate strategy
–Communicates clearly and concisely the product strategy to all internal stakeholders with a need for this information
§ PRODUCT TACTICAL PLANNING AND EXECUTION
–Participates to the product marketing plan definition and update with Marketing teams, by addressing the strategic
context, the market environment for the product, the marketing mix strategies and tactics (related to product, pricing or promotion), product launches definition, budgets, risks analysis, etc.
–Runs make vs buy analysis, taking into account all the costs, market window constraints, right resources availability, intellectual property, maintenance, etc.
–Identifies an executive champion for important product launches
–Uses knowledge of the industry, segmentation models, competitive situation, as well as technological constraints to determine the market window for project launch
–Sets up and manage a project to ensure successful launch executed by a cross-functional team
–Establishes measurements to determine product performance, like forecast versus actual sales, average price compared with plan, duration of the sales cycle, percentage of shipments on time, usage of discounts, customer satisfaction ratings…
–Defines discontinuation criteria for the product and uses process which will ensure that the discontinuation decision will be taken when needed
§ OUTBOUND MARKETING - MARKETING MIX:PRODUCT
–Gets involved in or sets up creative thinking activities, with a strong focus on introducing breakthrough innovation in new
–Uses the PLC decision reviews as a support to define and select projects for new products or enhancements
–Works with product architects and development teams to assess the feasibility of new features and the evolution of the product
–For each product, delivers a product description which includes a clear and validated value proposition (linked to each of
the marketing mix activities: product definition, pricing, etc.), the list of product requirements, and a positioning statement
which shows how the product will enable market share growth
–Demonstrates a thoughtful understanding of existing and future technologies and platforms, and makes use of this broad
knowledge to define the most relevant development options
–Works across the boundaries of the organizations to participate to the definition of multi-products or multi-technologies
–Takes decisions related to a specific product (including discontinuing the product) by considering the whole portfolio
situation and the maturity of each product in its life cycle
–Works to resolve product quality issues by working with Quality and Customer Care teams, and keeps customers
updated on important issues
–Validates or adjusts the roadmap based on design-to-cost improvements to meet profit targets and to beat competitive benchmarks