1-2ears of experience in Brand Management
Experience in FMCG
Fluent in English (verbal and written)
Manage Brand P&L, including Countries dimension and split per brands
Monitor category performance against targets and prepares corrective actions
Check Millward Brown study monthly, and signal any significant improvements or gaps vs KPIs
Check the available shopper studies and recommend actions to be considered in the in-store activities, promos.
Propose and agree with Category Manager the brand scorecard
Build launch plans and channel strategies (promotions, media, POS)
Plan, monitor, report and consume the agreed brand budget on resp. brands
Plan the Quarterly details for activities
Manage the A&P budgets allocated and make all the necessary inputs into the system according to the existent way of working.