Burberry, a brand with deep British roots, based in London, is a leader in the luxury fashion market. Founded in 1856, Burberry is globally renowned for its creative culture, innovative design, digital marketing initiatives and dynamic retail strategies. In Romania, The Luxury Division SRL launched the first Burberry store in Bucharest in 2012. Since its launch, the brand awareness in the Romanian market has been continually growing, proving its global prowess. The embrace of the Burberry brand from the Romanian customers has lead to the shop steadily increasing its turnover every year.